Family Law Practice Marketing Done Right
How to market your divorce law practice and do so effectively has changed dramatically over the past few years. Traditional outbound marketing methods like print, radio, tv and billboards are becoming less effective as more and more people are turning to online to find answers to their questions and to do research about divorce when they have a need.
Marketing a family law practice takes planning and understanding since consumers can now do so much research before they even speak with you, they only buy when they are ready to buy. Inbound marketing puts you in front of your prospects when they are ready to buy.
Inbound marketing can help you increase the ROI you get from marketing your family law practice
Inbound Marketing and Family Law Practice Marketing Fit Like a Glove
When people need a divorce lawyer, they need to do research because they likely have no previous experience with family law and they have a lot of questions. So when you are building your law firm marketing plan, this is a perfect opportunity for you to educate your prospect and answer many of their questions.
Targeting family law prospects
Your law firm marketing plan should focus on who your ideal family law prospect is. Identify their problems that your business can solve and the questions that you can answer for them. When you paint the picture of your ideal prospect and identify their pain points, you can present solutions. If you have content around those pain points and solutions on your family law website, interaction with that content help identify them as your ideal prospect.
When your family law practice marketing efforts are targeted, your results are better and your ROI is higher. By targeting your ideal prospect you will increase your visibility in search engines for that ideal prospect.
Attract qualified family law prospects
Your law firm marketing strategies need to attract your prospects with helpful quality content on your divorce law website that answers their questions and helps them figure out what’s causing their pain points. Solutions to their pain points and answers to their questions help your prospects and that’s the first step to building trust.
By researching how people search for these pain points and solutions, you can find the easiest ways to attract qualified prospects to your family law website. This is the beginning of best practices for online lead generation for family law practices.
Content strategies that work for family law practices
Content is key to all of your digital marketing strategies. You won’t show up in search results for what you don’t have on your website. By creating a targeted content strategy you can create clusters of content around a subject and your entire website will get more visible in search and thereby you’ll get more traffic from your ideal prospects.
Convert visitors into leads
Your website should have one purpose, to turn visitors into leads and leads into customers. Using premium content that educates like ebooks, informational emails, and videos are great ways to move people to offer specific landing pages. When your landing pages and forms are focused on one thing, getting that conversion, lead generation will skyrocket. You can even use this strategy with online advertising.
Once prospects move into your family law digital sales funnel, content can help identify when they are ready to buy. Using workflows that touch a prospect multiple times, you are able to more easily identify where they are in their buyer’s journey because they’ll tell you. The end result is more highly qualified leads for your family law practice.
Close more leads
Highly qualified leads turn into customers at a much higher rate. By utilizing marketing automation and lead scoring to identify when prospects are ready to buy, the closing rate for your family law practice will skyrocket. This makes the sales process much more efficient.
Measure your results
When running an inbound marketing campaign for your family law practice it is of paramount importance to track your results. One of the best things about digital marketing is that everything is trackable. That allows you to measure your results and make sure you are getting a return on your investment. We do a strategic review with our family law clients every month and suggest changes based on results.