Pay Per Click Advertising – PPC
PPC or Pay Per Click Advertising is a great way to get immediate traffic to your website and build a successful lead generation campaign.
You can utilize various platforms for PPC, platforms like Google AdWords, Facebook, Twitter, LinkedIn and Instagram. But, don’t start a PPC campaign without a strategy. Without a strategy, you will spend a lot of money and see little return.
Peak Inbound Marketing can build a customized PPC strategy that will maximize the ROI on your PPC ad spend.
Effective PPC advertising campaigns get you business
We start with strategy. Who is your ideal prospect? What kind of offer will be the most effective in generating leads? What is the best platform for your business to get better ROI with PPC?
Define your target prospect
Before you do anything it is crucial that you have a well-defined picture of your ideal prospect. When you have a well-defined target you can uncover how they search for your product or services. When you uncover their pain points and the symptoms of their problem, you can attract them to your website with targeted PPC ads.
Which PPC advertising platforms
Will your offer work best on Facebook, Google Ads, or maybe LinkedIn? Well, it depends. It depends on a variety of factors including your target audience, your offer, and your landing page.
We help you identify which platform is best for your business and your particular offer.
PPC – Pay Per Click advertising strategy
We specialize in creating custom strategies for Pay Per Click Advertising that will meet your digital goals. We focus on targeted efforts that will maximize your advertising ROI. From audience selection to ad creative to landing pages that are built for conversion, Peak does it all.
PPC ad campaign execution
Once we have a strategy we move into execution. Initially, we test to see which parts of the strategy work best. As we start to get results we look for various ways to optimize the PPC advertising campaign. Methods of optimization will vary depending on the platform. But we are always focused on maximizing your advertising ROI.
Pay Per Click advertising reporting & analysis
The most important part of any pay per click advertising campaign is the evaluation and analysis of what’s working and what’s not working. At Peak Inbound beyond the click all the way to the conversion to evaluate the success of your campaign. Clicks are awesome, but if you’re not getting business from your campaign, you’re wasting money.